How 9 companies—other than Snapchat and Instagram—are redefining the Story format.

Stories have changed the way people consume information.


Because life moves fast. We want our content to be short and sweet. Instantly available. And optimised for mobile.A Story is the perfect format for busy consumers.

And they want it not only from Snapchat, Instagram, Facebook and WhatsApp.

They want it everywhere. These are 9 companies redefining the story format

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Henri-Jérôme Pauwels